HELPING MUSICIANS BUILD THEIR SOUND, IDENTITY AND CREATIVE DIRECTION

Most artists don't fail because they lack talent. They fail because they lack direction, consistency, strategy and an experienced team to help them bridge the gap between raw potential and a release they're proud of.

Our Artist Development program is ongoing one on one coaching for singers, songwriters and bands who want to grow. We work with you in our Calgary studio or online from anywhere, and shape every session around your goals, your strengths and the things holding your music back.

WHAT ARTIST DEVELOPMENT LOOKS LIKE

"I checked out four other studios before I started with Dave. He didn't push anything on me. He was calm and knowledgeable, and he answered every question I had in my head. I just knew. When I started, I was struggling with everything: breath support, my sound, my tone. Now my breath support, stamina and tone have greatly improved, and I've found confidence, joy and excitement about what's possible. I was surprised by how much I enjoyed it, and that I was able to do it. My album is almost done, and I've learned so much I already want to make a new one. If you're nervous about getting started, don't be. You'll be over the moon that you did."
— Norma Balicki, Artist Development client

"Confidence has always been a big issue for me. Dave is really helping me work through it without ever shining a spotlight on it. I'm getting more confident every session. He makes me feel comfortable expressing myself creatively, and for someone with nerves like me, that's a big deal."
— Belinda Acosta, Artist Development client

WHAT WE WORK ON

• Vocal technique: pitch, control, tone, range, mic technique and singing healthy without strain
• Performance: getting into character, selling the story and connecting emotionally, the part most vocal coaches never talk about
• Songwriting: lyrics, melody and composition
• Arrangement and song structure
• Guitar and instrument skills
• Recording workflow and performing in the studio
• Production and sound development
• Artistic identity, branding and creative direction
• Release strategy and long term growth
• Confidence, at your own pace

We don't follow a one size fits all approach or push generic packages. Every artist develops differently, so the plan changes as you do.

HOW IT WORKS

• Start with a consultation. We talk through your music, your goals and where you feel stuck, and map out a plan.
• Book regular sessions, in the studio or online, on a schedule that fits you.
• Practice and write between sessions, with clear things to work on.
• When your songs are ready, we record and produce them together, and help you release them.

New to recording? Read Your First Time in a Recording Studio: What to Expect.

IN CALGARY OR ONLINE

Local artists can work with us in person at our Calgary studio. Artists outside Calgary can do coaching, songwriting and production sessions online, record at home with our guidance, and send us the files to produce, mix and master. Need a proper studio? We'll book one near you and direct the session remotely, so you keep working with us from start to finish.

WHO IT'S FOR

Whether you're just starting out or you've been at it for years, this is for:

• Singers who want more control, range and confidence in their voice
• Songwriters sitting on voice memos and half finished ideas they want to turn into real songs
• Bands who want to tighten their songs and find their sound
• Musicians at any level who want to play their instrument better
• Artists getting ready for a first single, EP or album who want to do it right
• Experienced musicians who want honest feedback and a professional standard
• Artists outside Calgary who want an experienced producer and coach in their corner
• Anyone who's nervous about getting started. We go at your pace.

FROM DEVELOPMENT TO RELEASE

Artist development doesn't stop at the practice room. When you're ready, we can produce your record and mix and master it. We can also build everything around it: your branding, artist photos, social media content, EPK and your own artist website. Then we run your release campaign, so your music, image and release plan all work together.

Hear what we've made with artists on our studio projects page.

WHY FREQUENCY STUDIOS

We built this studio around a musician first philosophy. Since 2010 we've helped artists find their sound and make records that represent who they really are. Our sessions are collaborative, honest and supportive, never transactional. You get an experienced producer, engineer, songwriter, musician and coach who's been through it all. We meet you where you are, then teach you and show you how to get better, so you get the benefit of years of experience without the years of trial and error.

READY TO GET STARTED?

Book a consultation to talk through your goals and map out your Artist Development plan. You can see current pricing on our rates page.

Questions first? Send us a message.